Where are we seeing the growth?
As mobile phone technology has continued to grow more and more consumers rely on their phones for news, weather, traffic, and shopping. This type of instant access has never been available. The technology has created a device that is no longer just for calls but an always on, 24/7 tool. The growth we see outside the US will be the trends we see here in the near future.
Mexico has an 89% penetration rate for text messaging- Fastest growing segment in the US is the Hispanic market
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Canada - #1 for content uploads and game downloads
- US - #1 for MMS messaging and location based services
